Step 1
Keyword Analysis and Research
Determine target keywords and key phrases for maximum impact.
Step 2
Competitive Research
Identify current search engine position ranking in relation to competitors.
Step 3
Implementation Plan
Outline final target keyword phrase list and specific mix of Search Engine Marketing tactics for achieving objectives.
Step 4
On-site Search Engine Optimisation
Include optimisation of code on appropriate pages of current site and may include creation of additional content specific pages. Image cruching and heading keyword insertion. Update META information on pages.
Step 5
Submission to Google Webmaster & Other Engines. Off-site improvements
Setup Google analytics to track site statistics and review webmaster tools visits and impressions.
Step 6
Ongoing review
This is where we see results, a month or so later we'll check to see how our improvements have helped and see if anything needs to be further adjusted.
